Not surprisingly, mobile is an even bigger deal than ever. There have been some great new presentations and studies. I was surprised, however, when digging through my bookmarks, to note just how many case studies there are, including under-the-hood reports from companies like Twitter and Facebook.
Findings include: Payload is growing, not shrinking, for big players like Google, Microsoft, and Yahoo. Facebook and Google+ third-party content is neck-and-neck. And 1 out of 4 of the top 100 sites still don’t use core performance best practices.
Last week, when Google announced that your mobile site’s performance is now a factor in how Google determines its AdWords quality, it didn’t get as much buzz as its 2010 announcement that site speed would affect Google search ranking. But it should have. Here’s why.
It’s a well-known fact that site speed is a critical ranking factor for organic search. One of the most-asked questions I receive is: How exactly does Google do this? Over the last year and a bit, I’ve done quite a bit of digging to get the answers. I thought it would be useful to start an FAQ-style repository for the answers.
Chinese shoppers are going online faster and spending more than any other nation, and nowhere is this more evident than in the luxury goods market. Yet overall, international brands are falling short of the mark. Here’s why, and why this matters to all site owners.
A collection of my favourite slides from this year’s Velocity conference. Not surprisingly, the focus is on mobile performance, browsers, and third-party content.